There is an ongoing debate about whether you can properly measure return on investment in social media. Some fairly influential folks in the world of social media will tell you that when it comes to social media, return on investment … Continue reading
Being a Local, Instead of a Tourist on Social Media
It goes without saying that when it comes to social media, there are more networks out there than there is time to have a presence on all of them. This is the beauty of social media, the natural inclination of … Continue reading
Why Social Media Is Not A Field of Dreams
Another of the common afflictions that I regularly address with clients is what I like to call the Field of Dreams approach to social media. The Field of Dreams approach says, basically: if you build it, they will come. In … Continue reading
Don’t Think Outside The Box, Expand The Size Of Your Box
How many times have you heard someone say, “We need to think outside the box”? As a catchphrase, “thinking outside the box” may not be quite as popular as it once was. But it can still be heard with reasonable … Continue reading
Why Are You Using Social Media?
For the vast majority of businesses and business owners, it has become a virtual given that they need to have some sort of presence on social media. As someone in the social media marketing and consulting business, that is a … Continue reading