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	<title>East Side Media</title>
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	<link>http://www.eastsidemedia.ca</link>
	<description>Social Media Marketing &#38; Consulting</description>
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		<title>Numbers vs Nuance: Balancing Quantitative and Qualitative Analysis in Social Media</title>
		<link>http://www.eastsidemedia.ca/blog/numbers-vs-nuance-balancing-quantitative-and-qualitative-analysis-in-social-media/</link>
		<comments>http://www.eastsidemedia.ca/blog/numbers-vs-nuance-balancing-quantitative-and-qualitative-analysis-in-social-media/#comments</comments>
		<pubDate>Wed, 16 May 2012 21:11:39 +0000</pubDate>
		<dc:creator>scotthpayne</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.eastsidemedia.ca/?p=438</guid>
		<description><![CDATA[There is an ongoing debate about whether you can properly measure return on investment in social media. Some fairly influential folks in the world of social media will tell you that when it comes to social media, return on investment &#8230; <a href="http://www.eastsidemedia.ca/blog/numbers-vs-nuance-balancing-quantitative-and-qualitative-analysis-in-social-media/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Being a Local, Instead of a Tourist on Social Media</title>
		<link>http://www.eastsidemedia.ca/blog/being-a-local-instead-of-a-tourist-on-social-media/</link>
		<comments>http://www.eastsidemedia.ca/blog/being-a-local-instead-of-a-tourist-on-social-media/#comments</comments>
		<pubDate>Thu, 10 May 2012 17:21:44 +0000</pubDate>
		<dc:creator>scotthpayne</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.eastsidemedia.ca/?p=431</guid>
		<description><![CDATA[It goes without saying that when it comes to social media, there are more networks out there than there is time to have a presence on all of them. This is the beauty of social media, the natural inclination of &#8230; <a href="http://www.eastsidemedia.ca/blog/being-a-local-instead-of-a-tourist-on-social-media/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why Social Media Is Not A Field of Dreams</title>
		<link>http://www.eastsidemedia.ca/blog/why-social-media-is-not-a-field-of-dreams/</link>
		<comments>http://www.eastsidemedia.ca/blog/why-social-media-is-not-a-field-of-dreams/#comments</comments>
		<pubDate>Wed, 02 May 2012 17:52:02 +0000</pubDate>
		<dc:creator>scotthpayne</dc:creator>
				<category><![CDATA[Best Practices]]></category>

		<guid isPermaLink="false">http://www.eastsidemedia.ca/?p=426</guid>
		<description><![CDATA[Another of the common afflictions that I regularly address with clients is what I like to call the Field of Dreams approach to social media. The Field of Dreams approach says, basically: if you build it, they will come. In &#8230; <a href="http://www.eastsidemedia.ca/blog/why-social-media-is-not-a-field-of-dreams/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.eastsidemedia.ca/blog/why-social-media-is-not-a-field-of-dreams/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Don&#8217;t Think Outside The Box, Expand The Size Of Your Box</title>
		<link>http://www.eastsidemedia.ca/blog/dont-think-outside-the-box-expand-the-size-of-your-box/</link>
		<comments>http://www.eastsidemedia.ca/blog/dont-think-outside-the-box-expand-the-size-of-your-box/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 20:14:05 +0000</pubDate>
		<dc:creator>scotthpayne</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.eastsidemedia.ca/?p=413</guid>
		<description><![CDATA[How many times have you heard someone say, &#8220;We need to think outside the box&#8221;? As a catchphrase, &#8220;thinking outside the box&#8221; may not be quite as popular as it once was. But it can still be heard with reasonable &#8230; <a href="http://www.eastsidemedia.ca/blog/dont-think-outside-the-box-expand-the-size-of-your-box/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.eastsidemedia.ca/blog/dont-think-outside-the-box-expand-the-size-of-your-box/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Why Are You Using Social Media?</title>
		<link>http://www.eastsidemedia.ca/blog/why-are-you-using-social-media/</link>
		<comments>http://www.eastsidemedia.ca/blog/why-are-you-using-social-media/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 23:14:19 +0000</pubDate>
		<dc:creator>scotthpayne</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook pages]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.eastsidemedia.ca/?p=402</guid>
		<description><![CDATA[For the vast majority of businesses and business owners, it has become a virtual given that they need to have some sort of presence on social media. As someone in the social media marketing and consulting business, that is a &#8230; <a href="http://www.eastsidemedia.ca/blog/why-are-you-using-social-media/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Figuring Out The Who Of Your Organization</title>
		<link>http://www.eastsidemedia.ca/blog/figuring-out-the-who-of-your-organization/</link>
		<comments>http://www.eastsidemedia.ca/blog/figuring-out-the-who-of-your-organization/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 18:21:39 +0000</pubDate>
		<dc:creator>scotthpayne</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[HootSuite]]></category>
		<category><![CDATA[Neal Brothers Foods]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.eastsidemedia.ca/?p=391</guid>
		<description><![CDATA[Last week I wrote about the importance of using social media to tell your audience who your company or organization is. From my experience, this story is elemental to the success of using social media in a professional context. Not &#8230; <a href="http://www.eastsidemedia.ca/blog/figuring-out-the-who-of-your-organization/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Barack Obama, Pinterest, and The Who vs The What of Social Media Marketing</title>
		<link>http://www.eastsidemedia.ca/blog/barack-obama-pinterest-and-the-who-vs-the-what-of-social-media-marketing/</link>
		<comments>http://www.eastsidemedia.ca/blog/barack-obama-pinterest-and-the-who-vs-the-what-of-social-media-marketing/#comments</comments>
		<pubDate>Thu, 05 Apr 2012 19:33:50 +0000</pubDate>
		<dc:creator>scotthpayne</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://www.eastsidemedia.ca/?p=381</guid>
		<description><![CDATA[It seems that US President Barack Obama has added Pinterest to his ever expanding roster of active social networks. Or, rather, it is probably more accurate to say that the President&#8217;s 2012 campaign team have added Pinterest to the roster. &#8230; <a href="http://www.eastsidemedia.ca/blog/barack-obama-pinterest-and-the-who-vs-the-what-of-social-media-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.eastsidemedia.ca/blog/barack-obama-pinterest-and-the-who-vs-the-what-of-social-media-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Maps 8-Bit</title>
		<link>http://www.eastsidemedia.ca/blog/google-maps-8-bit/</link>
		<comments>http://www.eastsidemedia.ca/blog/google-maps-8-bit/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 20:16:10 +0000</pubDate>
		<dc:creator>scotthpayne</dc:creator>
				<category><![CDATA[Warm and Fuzzy]]></category>
		<category><![CDATA[April Fools]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.eastsidemedia.ca/?p=376</guid>
		<description><![CDATA[Best April Fool&#8217;s joke ever&#8230; I got flashbacks to my youth watching the routing scene from Los Angeles to New York. (via: http://calgary.openfile.ca/blog/curator-blog/photo/2012/calgary-8-bit-nintendo-game)]]></description>
		<wfw:commentRss>http://www.eastsidemedia.ca/blog/google-maps-8-bit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Imagine All the People Living Life in Peace</title>
		<link>http://www.eastsidemedia.ca/blog/imagine-all-the-people-living-life-in-peace/</link>
		<comments>http://www.eastsidemedia.ca/blog/imagine-all-the-people-living-life-in-peace/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 19:31:21 +0000</pubDate>
		<dc:creator>scotthpayne</dc:creator>
				<category><![CDATA[Social Good]]></category>
		<category><![CDATA[Iran]]></category>
		<category><![CDATA[Israel]]></category>
		<category><![CDATA[Ronny]]></category>
		<category><![CDATA[social good]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[We Love You]]></category>
		<category><![CDATA[You Tube]]></category>

		<guid isPermaLink="false">http://www.eastsidemedia.ca/?p=373</guid>
		<description><![CDATA[Videos like this trumpet the best of what a free and open internet and social media allow us to do. For all the celebrity gossip and mundane liking and commenting, every so often the clarion call of a message like &#8230; <a href="http://www.eastsidemedia.ca/blog/imagine-all-the-people-living-life-in-peace/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.eastsidemedia.ca/blog/imagine-all-the-people-living-life-in-peace/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Sacred Economics and a Gift Economy</title>
		<link>http://www.eastsidemedia.ca/blog/sacred-economics-and-a-gift-economy/</link>
		<comments>http://www.eastsidemedia.ca/blog/sacred-economics-and-a-gift-economy/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 22:06:43 +0000</pubDate>
		<dc:creator>scotthpayne</dc:creator>
				<category><![CDATA[Social Good]]></category>
		<category><![CDATA[Beams and Struts]]></category>
		<category><![CDATA[Chales Eisenstein]]></category>
		<category><![CDATA[Gift Economy]]></category>
		<category><![CDATA[Sacred Economics]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.eastsidemedia.ca/?p=359</guid>
		<description><![CDATA[Over at one of my other digs, Beams and Struts, there&#8217;s a post today that debuts a short film on Charles Eisenstein and his notion of sacred economics. I won&#8217;t try to explain what Eisenstein means by these terms, except &#8230; <a href="http://www.eastsidemedia.ca/blog/sacred-economics-and-a-gift-economy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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